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Diversification
They are now into diversified into 10 key areas, major holdings like: - Petrocon(O&G division),Videocon appliances, Videocon Communications, Eagle electronics, Electrolux Kelvinator.
The BCG Matrix
| Stars (Appliances) |
Question Marks (Entertainment) |
| Cascows (Oil & gas division) |
Dogs (Leasing & finance limited) |
Opportunities
Electrolux deal gives licensing rights to sell global brand (Electrolux, Kelvinator, and Allwyn).
151 mn units per a year worldwide CPT market (both in terms of capacity R & D Capability).
2000 patents of Thomson into Videocon's kitty.
17 mn units a year CPT glass capacity.
Global presence in countries like Italy, Sudan, Jordan, Poland, China, Mexico, Oman, South Africa, China.
It started out as OEM players - first in the domestic market, and then abroad. This strategy helped them strengthen their manufacturing and gain economies of scale.
Challenges
Competition in global CPT market especially from integrated players such as LG-Phillips, Samsung, and Matsushita is intense.
Rapid adoption of LCD technologies can kill CPT market in 10-15 years.
Sourcing contracts from AB Electrolux is not assured.
Next
* Contributed by -
Manasi Panigrahi,
Pursuing MBA, Batch of 2006,
ICFAI Business School, Hyderabad.
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