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Shopkeepers should make sure that they return a five-rupee coin, so that probability of using it again for a five-rupee product is increased.
A lot of area is still unexplored as far as the five-rupee price point is concerned. Companies should make it a point to extract maximum out of this attractive and affordable proposition before a new popular price point emerges. Inflation being the determiner of affordable price point, it is but natural that five-rupee price point is only a temporary phenomenon. Though many factors support its existence and popularity, it would not be surprising to see a new price point in near future.
There lies an immense scope for improvement in the strategy, which has been not touched so far. If worked out properly, it can fetch higher returns.
Concluded.
* Contributed by -
Mayur Mayank,
PGP-II (2004-2006),
Bharathidasan Institute of Management, Trichy.
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