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The WWW Virtual Library
(http://www.wcupa.edu/library.fhg/marketvl/marketvl.htm)
Part of the larger WWW virtual library, this set of pages concentrates on various aspects of marketing information on the web.
Marketing and International Business Links
(http://wtfaculty.wtamu.edu/~sanwar.bus/otherlinks.htm)
A list of some 1200 links that provide a lot of leads to look up further more detailed information from the Internet. Most of the links seem to be working, with the update cycle being quite fast. Worth a look to start off your search.
Added: 21 June 1999.
Marketing Home Page
(http://www.knowthis.com)
Marketing Home Page is the weekly magazine for everyone involved in the marketing of goods and services. Gives some free access but you have to register for other parts of the site.
Added: 5 September 1998.
The Social Marketing Place
(http://members.aol.com/weinreich/index.html)
This website is designed to provide basic information about social marketing and to serve as a central reference point for social marketing professionals and students.
Academy of Marketing
(http://www.stir.ac.uk/marketing/academy/index.html)
It's an American organization that promotes best practice and education in academic marketing studies in US.
The Marketing Resource Center
(http://www.marketingsource.com/)
The Marketing Resource Center is designed to assist businesses with their traditional and Internet marketing efforts. Has a host of articles covering some of the current 'hot topics' in the area, with its own type of practitioner-oriented slant on the subjects.
Added: 2 July 1999.
Advertising Age
(http://www.adage.com/)
This magazine is a source of marketing, advertising and media news, information and analysis. Part of the Ad Age Group, it provides links to other publications such as Advertising Age International and Business Marketing.
Advertising World
(http://www.adage.com/)
Resources for advertising & marketing professionals, students, and teachers. Claims to be "the most extensive collection of advertising-related links on the Web". Based at the University of Texas.
The Institute for Retail Studies
(http://www.stir.ac.uk/marketing/irs/irsframe.htm)
This site has quite a few links related to the retail sector, plus some details about the research activities at the Institute. Worth a look if you are interested in retailing.
Added: 5 September 1998.
Marketing Bulletin
(http://marketing-bulletin.massey.ac.nz/)
Marketing Bulletin provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research. The journal aims to publish articles of interest to senior marketing executives and their advisors, brand and product managers, teachers and researchers in marketing, and undergraduate and postgraduate students of the discipline.
Marketing Week On-Line
(http://193.132.29.192/)
Marketing Week is an UK-based weekly news magazine for marketing, advertising and media professionals.
MouseTracks
(http://nsns.com/MouseTracks/)
Presents and offers commentary on some of the marketing activities and resources on the Internet. Changes frequently but irregularly. Aimed mainly at marketing practitioners.
Sites of Interest to Marketeers
(http://www.pavilion.co.uk/sales-arena/a12.htm)
Links to UK sites of interest for marketing, from the Electronic Sales Arena, the on-line centre for sales and marketing information.
Tilburg University Marketing & Marketing Research group
(http://cwis.kub.nl/~few/few/BE/marketin/home.htm)
A wealth of links to international web sites that are of interest to marketing academics including: academic marketing journals; marketing departments and business schools; professional associations and institutes.
Useful Internet marketing sites
(http://www.dis.strath.ac.uk/people/sheila/newsidic/useful.html)
Useful Internet marketing sites from the University of Strathclyde.
Audit Bureau of Circulations
(http://www.abc.org.uk/)
This UK based international company certifies circulation of over 3000 magazines and newspapers around the world.
BevNet
(http://www.bevnet.com/)
An American information site for the beverage industry. Market News, product reviews, links and special features (including 1996 awards for best beverages worldwide).
Guinness Brewing
(http://www.guinness.ie/)
Masters of the marketing tool in all its guises.
The Chemical Industry Homepage
(http://www.neis.com/)
A useful site from the US National Environmental Information service. Includes links to industry news, chemical companies and organizations on the Web, chemistry-specific search tools and other similar services. It is a gateway service, and doesn't provide any content.
Food Industry Information Index
(http://www.fmi.org/food/)
Information from the Food marketing Institute. Some content is only available to members, but some key industry information and news is free.
FoodNet
(http://foodnet.fic.ca/)
"A business tool for the food industry provided by the Food Institute of Canada". Select the Marketing link for some interesting full-text studies, demographics and trends.
Sport Business
(http://www.sportbusiness.com)
Features and news from this magazine includes articles on subjects like marketing the Olympics and planning a sport investment strategy. An archive is available back to November 1996.
World Steel
(http://www.worldsteel.org/)
The IISI site provides global information on steel, its uses, the world steel industry and IISI activities. You'll find a wealth of hard data and information for professional and steel users and consumers. There is a surprising amount of free data and background information on the industry worldwide.
allECommerce
(http://www.allEC.com/)
News, reports and surveys about electronic commerce, as well as catalogues of books, job opportunities, products and surveys.
The Center for Research in Electronic Commerce
(http://cism.bus.utexas.edu/)
Based at the University of Texas at Austin, CREC is a leading center in the world for research and education in the areas of Electronic Commerce (EC) and Digital Products. There are some useful articles and working papers on the subject available on this site, ranging from news to complex economic arguments.
The Electronic Commerce Association
(http://www.eca.org.uk/)
This organization aims to promote electronic business. Briefings are available in MSWord format, covering a number of Internet issues of interest to business. It also provides links to sites of interest.
Electronic Commerce and the European Union
(http://www.ispo.cec.be/Ecommerce/)
An EU initiative is looking at ways to establish a global electronic marketplace for SMEs. This site provides information about the initiative and about electronic commerce in general.
Global Internet statistics
(http://www.euromktg.com/globstats/)
The latest estimated figures of the number of each language population on the Internet. It is provided by a marketing consultancy, and there are a lot of hypertext links to other sources for more information
Hobbes' Internet Timeline
(http://info.isoc.org/guest/zakon/Internet/History/HIT.html)
A history of the Internet, from the formation of the research organization that would establish the notion of computer networking (1957) to emerging technologies like Java and Push in 1996/97. There are also tables and graphs showing growth in the late 80s and 90s.
Internet Statistics and Demographics
(http://www.loc.gov/global/internet/inet-stats.html)
A starting point of Internet data resources, from the Library of Congress.
NetAcademy
(http://www.netacademy.org/)
This has been set up at the University of Gallen in Switzerland. The aim is to support the scientific community with information about technological developments. However, many of the papers available address the business potential of the Internet, and articles include themes like electronic commerce. Many papers are available in full-text as Acrobat files.
NUA Internet Surveys
(http://www.nua.ie/surveys/index.cgi)
News and surveys on the Internet, freely available from this firm of Internet consultants.
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