Knowledge Zone - Operations



Role of SCM in the Corporate Strategy
How companies are using SCM to win market shares

- by Amit Mishra *

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Part - XVIII

M&M's gains are not only quantitative. Strategically SCM enables it to handle more complexity. The SCM system allows them to offer more configurations to their customers, extending our range of product selection for even stronger global market positioning.

Conclusion

In the today’s global markets, the companies are facing fierce competition, shortened product life cycle and ever increasing expectations of the customers. Hence, Supply chain management holds a strategically important position in the overall corporate strategy. But the important objective for the companies is to achieve a strategic fit between the supply chain strategy and the competitive strategy. The companies like Mahindra & Mahindra have overcome the competitive pressures and attained the leadership position in the industry by the successful supply chain management.

Concluded.

* Contributed by -
Amit Mishra,
PGP 19188,
Indian Institute Of Management, Lucknow.