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So Pantaloon is also looking at creating individual in-store brands within its existing stores for its various product segments. For instance, it has decided it spin off its watches and sunglasses under a separate store section branded as Blue Sky. Another in-store section is likely to get created for kids' products under the brand `Playground'.
In-store section brands within its stores are also planned for product categories such as cosmetics, fragrances and sportswear.

All this time, Pantaloon has always been perceived as an apparel-centric store. Now, they want to create separate identities for the other mix of products existing at its stores. In fact, there are plans to introduce both shop-in-shop brands and also individual stores for most of these categories. In view of space constraints, Pantaloon intends to spin off these in-store brands as independent stores later as the business expands. For this they need a minimum of 400 sq ft to create a visual identity for each of these brands to make it appealing to consumers.

In the case of the Blue Sky brand, Pantaloon is already stocking international watch labels such as Esprit and Fossil. But it hopes to get exclusive licenses to sell brands such as Morgan, Sioruci and Montana in the future. They have chosen the Blue Sky brand name due to its association with the aviation industry. After all, watches, sunglasses and aviation share the same features such as precision and quality.

In the recent past, it has introduced a lifestyle retail format store - aLL - for plus-sized women under the PRIL (Pantaloon Retail (India) Ltd) brand of stores.

Types of Gift Vouchers

Trendsetter Vouchers: (Ideal for Corporates) These vouchers can be redeemed on Pantaloon brands only. These vouchers cannot be used in conjunction with any other in store offer. These vouchers are valid for a period of one year.

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* Contributed by -
Manasi Panigrahi,
Pursuing MBA, Batch of 2006,
ICFAI Business School, Hyderabad.