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In keeping with its new positioning, it phased out its Pantaloon trousers and replaced it with a mélange of private labels including licensed brands.

If we look at some of its launches in the last couple of months, last month it launched UMM, a licensed brand from Italy. It has tied up with Arvind Mills to sell its jeans exclusively in Pantaloon stores.
There's utility wear private label Rig, targeting 22-35 year old women.

By 2004, it had lounge wear named Leone and another one for kids. (The store has 30 private labels by this fiscal end).

People

RPG group has taken initiatives in developing in-house training facilities to upgrade the skill levels of the workers. For instance, the RPG group has a in-house retail institute which has trained over 1500 customer sale personnel; the Narsee Monjee. Thus, growth of the organized sector would improve the skill levels of workforce and consequently, their earnings would also increase.

Store Planning

Today, Pantaloon Stores across the country are one of the favourite shopping haunts of the people, who recognize that shopping at Pantaloons provides great and real value for money.

They offer the widest and the most trendiest choice in self service family shopping and a friendly and beautiful ambience.

Now, shopping also has a delicious end at Pantaloons, Café Bollywood opened in the store.

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* Contributed by -
Manasi Panigrahi,
Pursuing MBA, Batch of 2006,
ICFAI Business School, Hyderabad.