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Part - V

In today's corporate world, the key to success, or the "magic," clearly lies in the name - a URL to set the company apart in the global e-commerce arena. Let's face it, when a name cannot be found easily on the Internet, the corporation is no longer in cyber-domination, rather, it is in cyber-oblivion.

Concluded.

* Contributed by -
Naseem Javed, author of Naming for Power and Domain Wars, is recognized as a world authority on Global Name Identities and Domain Issues. He introduced The Laws of Corporate Naming in the 80's and also founded ABC Namebank, a consultancy established in New York and Toronto, a quarter century ago.

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