Technology @ Knowledge Zone



Investment in IT is Strategic to a Firm's Survival

by Siddharth Patnaik & R. Janaki *

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Part - VIII

Business Intelligence System (BIS), OLAP and Data Mining platforms form the backbone of "informed" decision-making support capability that is now vital to company managers who wish to secure a real competitive advantage from the data in their possession.

By using specific, verticalized IT tools (BIS and OLAP), management can deliberately steer the company by acting on four basic levers: Economic/Financial, Strategic Processes, Internal People Training and Growth, and Customer Satisfaction.

  • Knowledge Management

    The "core" of KM involves the acquisition, explication, and communication of mission-specific professional expertise in a manner that is focused and relevant to an organizational participant who receives the communication. The cost of setting up a KM infrastructure is quite large, especially for big organizations. However, the benefits far outweigh the costs in the long term.

  • IT Management Models

    Most corporations adopt one I.T. management model based on their own priorities and strategies, but some use a hybrid approach, separating the scale-intensive functions from the value-oriented ones. The differences between approaches are clear: -

  • Cost Model
    The cost model requires a commitment to maintaining an operating environment that relies on mature hardware, software and network architecture, with proven products that are stable and well understood by the staff.


  • Value Model
    The value model is predicated on meeting the specific needs of the business community, often trading cost efficiency for new capability-building activities. In this model, business executives either wield a great deal of influence or control their own I.T. funding and resources.


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    * Contributed by -
    Siddharth Mohan Patnaik, B.Tech. (Electronics),
    Ravulpathi Janaki, B.Tech. (Mechanical),
    II Year, IIM Lucknow.