B-Schools prefer GMAT scores over GRE: Kaplan survey

 | December 13,2010 06:23 pm IST

According to a latest survey conducted by Kaplan Test Prep, almost every third US business school gives an advantage to the students who submit GMAT score rather than the ones GRE score.


The survey finding is indeed great news for Graduate Management Admissions Council (GMAC), GMAT conducting council.

In the recent years, GMAT has been a blockade for Graduate Record Exam (GRE), which has been trying hard to have a grip in the b-school testing market.


Out of 288 b-schools surveyed by Kaplan, 39 per cent (29% last year) accept both GMAT and GRE. However, 69 per cent b-schools who accept GRE score report that only 1 in 10 applicants actually submit a GRE score instead of a GMAT score.


The 61 per cent of US b-schools who do not accept GRE score, about 75 per cent has no plans to do so.

According to a press release by Kaplan, “even as the maker of the GRE announces significant test changes intended to make it an attractive option for business school admissions, most students would still opt for the GMAT.” When asked, "If you knew that your top choices for business schools offered the option of allowing you to take either the GMAT or GRE entrance exam to qualify for their program, which would you be most likely to take?" 55 percent of respondents said they would take the GMAT, compared to 12 percent who would take the GRE. Twelve percent said they would take both.


GMAT will update its test introducing an integrated reasoning section in June 2012, intended to measure applicants’ data analysis and decision-making skills. According to the Kaplan survey, a minority of business schools (21 per cent) think this will make the GMAT harder.