Snapdeal.com is the fastest growing e-commerce company in India. Launched in February 2010, the company is already 1500+ people strong. Snapdeal.com features best priced deals everyday on

· Retail services merchants such as Restaurants, Health & Beauty, Entertainment.
· Branded products like Mobile phones, Electronics, Perfumes, Watches, Bags, Sunglasses, among others.
· Travel & weekend getaways.

Snapdeal.com is the market leader in the Retail services deals space, and is the largest e-retailer of watches, sunglasses, jewellery, among other categories. 1 out of 8 internet users in India is subscribed on Snapdeal, and the company is growing at the rate of 1.5 million new subscribers per month.

• Develop and drive the strategy and marketing mix for Snapdeal Brand
• Responsible for Developing consumer insights, Driving Communication and creative execution across all the touch points of the consumer
• Develop key metrics to track Brand perception amongst the relevant TG
• Driving Consumer focus across the various teams within the company in order to build the requisite positioning for the brand
• Drive Consumer research and competitive analysis, to ensure the Brand remains relevant to consumers and measure the effectiveness of the initiatives that are being driven to support the Brand promise
• Responsible for all ATL activities across TV, Radio and other channels
• Lead the co-ordination and relationship with the agencies including Creative, Media Buying, and BTL
• Interfacing between various business heads and product management teams to drive tactical promotional events and occasion linked events
• Manage Budgets and optimization of the investments in all the channels
   

Qualification

MBA from a premier B-school

Experience :

2 - 4 years of experience in Brand Development & Communication.

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