PPC Expert

Date of Posting:01-Apr-2013
Company Name: Lenskart.com
Company Profile:

India’s largest online optical store!

Recruitment open at :India’s largest online optical store!
Industry: E-Commerce
Job Description:


Designing and implementing SEM and PPC campaigns, keyword research (discovery and expansion) and editing of creative copy (titles and descriptions) - Optimizing and planning landing pages - Track and update traffic patterns through PPC or cost per click, as well as Adwords Management - Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns - Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins - Maintain strong knowledge of online advertising, the paid search landscape and industry tools specific to the daily execution of campaigns and effectively interact with search engines to understand their services, capabilities, and operational requirements - Develop a successful Pay-Per-Click strategy across search engines and Online Pay-Per-Click sources Maintain expertise on PPC (Google Adwords) theory and tactics in order to implement best practices and continuously improve campaign performance - Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc - Integrate strategies and recommendations into other active marketing channels such as Email Marketing and Social Media - Stay updated with new advances in search engine marketing, competitive landscape, and keyword research - Understand the hot issues and new developments, and create an associated keyword expansion - Tracking of funds in the account and maintain conversions. Desired Profile: - 2 to 5 yrs of relevant experience - Preferably from e-commerce background

Job End Date : 05-May-2013

Candidate Profile:

Qualification : Graduate,Master,Post graduate,Other,B. Tech / B.E..

Work Experience:2-6 Years
Function:Marketing and IT
Location: New Delhi,
Level:Middle Level
Company Name / Recruiter Name:LensKart.com
Contact Information:

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