Programme Director (s): Professor Ganesh N. Prabhu & Professor P. D. Jose

Programme Charges:

(Residential) Rs. 75,000/-
Early Bird cuto? date: 21 May, 2012
Rs. 71,250/

Strategic decision making is critical for a firms success in a liberalized and globalized environment.
Its significance is even greater in the current economic context. To develop effective strategies,
managers have to constantly assess their resources and competencies, analyze their competitor moves and critically assess their fast changing business context.

Objectives
The programme aims to develop in the participants a good understanding of the important analytical
techniques used for strategy formulation in companies and their applicability in different contexts to enable them to become effective strategists and organization builders within their organization.

Contents
The key areas to be covered include the analytical, behavioural and creative aspects of strategy formulation and implementation at the business unit level. The case method will be used extensively to cover the broad areas below:
Managing the Firm Strategically
Creating Organizational Vision
Resource and Competence Analysis
Industry and Competitive Analysis
Analyzing Industry Structural Change
Financial Analysis for Competitive Advantage
Analyzing Competitive Position & Dynamics
Analyzing Strategy at Business / Functional Levels
Generating and Sustaining Competitive Advantage at the Business level

Contact Information:

The Administrative O?cer (EEP)
Indian Institute of Management Bangalore
Bannerghatta Road, Bangalore - 560 076
Phone: +91 - 80 - 2699 3264 / 3475 / 3742
Fax: +91 - 80 - 2658 4004 / 4050
E-mail: openpro@iimb.ernet.in

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