PHARMA MDP Cell of
S. P. Jain Institute of Management & Research, Mumbai
presents a two days MDP on
"Building Equity for Pharma Brands"
Prog. Director: Prof. Anil Kulkarni (Marketing), Medical Marketing Prog., UCLA, USA
On January 21-22, 2005
at SPJIMR Campus, Andheri (West), Mumbai

Objectives: To help participants build a sound understanding of how to: -

• Build brands and Manage Brand Equity.

• Develop a Brand Identity and Positioning.

• Monitor relevance of brand over time.

• Reposition Brands and identify the right time to do so.

• Withstand competition from Generic and other brands.

• Build, analyse and modify the Brand Portfolio and Brand extensions.

• Use the elements of Brand Relationship Spectrum such as master Brands, endorsers, sub-brands etc.

Participant Mix: Brand Management in the Pharma industry is designed for organisations of all sizes, from new ventures to global corporations. The following personnel would be greatly benefited by the programme: -

• Senior and mid-level managers having direct or supervisory responsibility for Brand Management.

• Executives in firms that function as intermediaries.

• Executives in firms that provide marketing support services to pharma companies.

Curriculum:

• Functions of a Brand

• Brand Identity and Positioning

• Developing a Brand Plan

• Managing a Brand over time

• Tools for Brand Building

• Brand Relationships and Portfolio Strategy

• Managing Brands across Geographies, Cultures and Segments

• Brand Measurement & Audit

• Organising Brand Management

• Panel Discussion with Industry and Academic experts.

Programme Fees: Rs, 10,000/-. This covers cost of all tuition, case and reading material, lunch and refreshments on both days and pre-programme networking dinner. The course is non-residential. Cheques/Drafts to be drawn in the name of Bharatiya Vidya Bhavan’s S. P. Jain Institute of Management Development & Research - payable at Mumbai.

Mail your queries to:
pharma1@spjimr.ernet.in with the Subjectline as CoolAvenues' Seminar Alert

Mail your nominations and cheques/drafts to:
The Co-ordinator,
MDP for the Pharma Industry,
S. P. Jain Institute of Management & Research,
Munshi Nagar, Dadabhai Road,
Andheri (West), Mumbai - 400 058.
Tel : 022 - 2623 0396 / 2401 / 7454 (Extn. 281 / 212)
Fax: 022 - 26237042
E-mail: pharma1@spjimr.ernet.in
Website: http://www.spjimr.org/programs/executive_edu.asp
Refer: CoolAvenues' MDP Alert

Forthcoming MDPs from SPJIMR exclusively for the Pharma Industry: