IIM Calcutta

Corporate Entrepreneurship
Programme Director: Professor Anjan Rai Chaudhuri
February 08-10, 2005
IIMC Campus - Joka
Program Fees: Rs. 15000 INR

Introduction: Successful companies understand that corporate employees, who think and act like entrepreneurs, are more motivated, more innovative and more accountable. They take greater financial responsibility and build stronger customer relationships both inside and outsider the organization. These individuals use their discretionary effort, as opposed to effort coerced through a command and control management approach.

Corporate Entrepreneurship therefore implies entrepreneurial thinking for today’s corporate managers. However, this concept does not always mesh with the bureaucratic culture of a large organization. This Corporate Entrepreneurship program helps companies embrace the corporate entrepreneurship mindset and effect positive change throughout the organization.

For: The program is targeted towards senior executives and managers looking for answers to questions like: -

• How can my organization be more entrepreneurial?

• What can I do as a leader to create more entrepreneurial spirit inside my organization?

• How can I help my company grow by driving entrepreneurial thinking and capturing new business opportunities?

• What steps can I take to develop appealing customer propositions, as well as creative growth strategies? How can I develop fresh market segments, or sources of revenue that others have not seen or exploited fully?

Contents: The program covers critical issues like: -

• Characteristics of corporate entrepreneurship.

• Generating ideas and identifying opportunities.

• Evaluating and assessing viability of opportunities.

• Developing Business Plan at corporate level.

• Identifying cultural factors that may be barriers or enablers of corporate entrepreneurship.

• Sustaining entrepreneurial commitment and reducing organizational uncertainties.

Mail your nominations and cheques/drafts to:
The Administrative Officer,
Management Development Centre, Tata Hall,
Indian Institute of Management Calcutta,
Joka, Diamond Harbour Road,
Kolakata-700 104.
Ph: 033-2467-8300/9189
Fax: 033-2467-7851/8307
E-Mail: aomdp@iimcal.ac.in
Website: www.iimcal.ac.in
Refer: CoolAvenues' MDP Alert

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