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IIM Kozhikode
Managing Co-Opetition and Strategic Alliances Introduction: The pace of economic reforms and liberalization of Indian economy is increasing the competitive pressures on Indian corporates exponentially. The dynamics of change is one the order that the past strategies of facing the competitive challenges on the strength of physical and technological resources possessed by a company alone is proving to be inadequate. This is it is equally true for meeting the challenges in the domestic market as well as for moving in and playing in the global markets. New approaches involving strategic alliances and co-opetition with domestic and international partners, is going to be increasingly important and significant strategic option for the Indian players. This strategic option involves new organization philosophies, organization design and orientation to succeed. Many Indian corporates are still unfamiliar with the power and nuances of operationalising the same. This programme has set the following aims to meet this emerging requirement of the Indian industry and business. To understand the genesis as well as strategic and operational reasons for forming alliances and coopetition. To appreciate the significance and power of the strategic alliances and coopetition. To understand the pre-requisites, organizational issues and nuances related to the operationalising these strategies. To identify new managerial capabilities and competencies required for the purpose. For: The programme is aimed at Senior and Top level executives who are directly or indirectly associated with shaping and implementing corporate, business and competitive strategies. Functional, departmental and regional heads will benefit equally. Contents: Corporate and business level strategies for growth and development Key concepts in strategic alliances and co-opetition strategies Centrality and imperative of these strategies for Indian organizations to move up and exploit emerging opportunities in the domestic and international markets Fundamental managerial differences between strategic alliance/co-opetition strategies and other strategic options New/additional managerial competencies required for using these strategies successfully Developing individual agenda for action to benefit from these strategies
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