MDPs at IIM Ahmedabad
in August - September 2003


Programme on
LOGISTICS MANAGEMENT
August 25 - 30, 2003

For:

• Executives involved in logistics, distribution, purchasing, traffic, and warehousing.

Contents:

• Plant location, warehouse location, depot location, channel design and decision on retailing partners.

• Supply demand linkages, demand forecasting, inventory allocation, inventory positioning and inventory flow management (order fill decisions).

• Mode choice, selection of transport partners, logistics marics, business processes reengineering, information flow, and management.

• Linkages between business strategy and logistics, new ways of competing based on effective logistics.

Programme on
LAW FOR FOOD INDUSTRY
August 25 - 29, 2003

For:

• Middle and senior managers in production, quality control, and sales and marketing departments. Participants need not have any prior knowledge of law. The programme is open for medium and large organizations.

Contents:

• Make the participants well-versed with the provisions of the Prevention of Food Adulteration Act, Standards of Weights and Measures Act, Essential Commodities Act, and Consumer Protection Act.

• Make law comprehensible and accessible by imparting skills to read and interpret Acts, rules, notifications, government orders, and court judgements.

• Familiarise with the law on agmark registration, trademark violation and sub-standards food, ISO and HACCP certification, and World Trade Organization and food standards.

• Facilitate the participants in developing a comprehensive understanding of the impact of the law on market, production, competition, organizational policy, and day-to-day organizational practices.

• Frame strategies for dealing with the consumers, governement departments, and competitors.

Programme on
ADVANCED DATA ANALYSIS FOR MARKETING DECISIONS
September 1 - 6, 2003

For:

• Managers engaged in marketing of consumer or industrial products, involved, in particular, in product management, advertising and marketing research.

• Accounts executives in advertising agencies.

• Professionals in marketing research organizations.

Contents:

• Marketing decisions: Choice of markets, Market Segmentation and Product Positioning, Product Design and Test Marketing.

• Tools for Analysis: Forecasting Models, Multiple Regression, Discriminant Analysis and Logistic Regression, Factor Analysis, Cluster Analysis, Multi-dimensional Scaling, Conjoint Analysis, Models for Pretest marketing, Classification and Partitioning and data mining,

For brochure and nomination form, please contact: -
Manager (MDA), Indian Institute of Management,
Vastrapur, Ahmedabad - 380 015.
Phone: 91-79-6324071-4
Fax: 91-79-6300352
E-mail: mdp@iimahd.ernet.in
Website: www.iimahd.ernet.in