Executive Education Programmes
at IIM Bangalore
in August 2003



MARKETING FOR ENTREPRENEURS
Programme Director: Prof. Pratap Oburai
August 07 - 09, 2003

For:

• Entrepreneurs, Prospective entrepreneurs and senior managers of entrepreneurial businesses.

Contents:

• Organizing for growth and strategy.

• Marketing and consumer behavior.

• Developing new products.

• Market orientation.

• Intrapreneurship: Energising and involving the whole organization.

• Customer Relationship Management.

• Sales Management.

• Marketing Research.

MANAGING THE KNOWLEDGE ORGANIZATION
Programme Directors: Profs. Abhoy K. Ojha & N. M. Agrawal
August 08 - 09, 2003

For:

• Managers involved in the creation of strategies, systems, processes, and skills, to help their organizations manage knowledge and knowledge workers effectively.

Contents:

• Understanding and identifying knowledge.

• Generating, disseminating and using knowledge in organizations.

• Role of knowledge in competitive advantage.

• Organizational design for effective knowledge management.

• Creating a learning organization.

• Leadership skills for managing the knowledge organization.

• Understanding and managing knowledge workers.

NEGOTIATION SKILLS
Programme Director: Prof. S. Raghunath
August 11 - 13, 2003

Effective for every one from General Managers in Sales, Project and Purchase and Supply Management through entry level executives.

Participants leave more skilled than when they entered the programme. Their confidence and assurance in negotiation situations will grow. They will add to their kit or tactics used to generate alternatives and options while negotiating.

MANAGING CALL CENTERS
Programme Directors: Prof. V. Anand Ram & Mr. Narendra Dev
August 18 - 20, 2003

For:

• Managers who have the responsibility for running a call centre business. Supervisors who are likely to be promoted to managerial positions will also benefit from the program.

Contents:

• Problems and prospects of business process outsourcing industry.

• Managing quality processes for Call Center operations.

• Practices in attracting and retaining talent.

• Customer care and interaction skills.

• Time management.

• Communicating across cultures.

• Managing performance.

COMMUNICATING FOR CORPORATE ADVANTAGE
Programme Directors: Profs. Bringi Dev, D. V. R. Seshadri & P. D. Jose
August 26 - 29, 2003

For:

• Senior and Top Management of corporate organizations.

This programme aims at sensitizing participants to the crucial role played by an effective communications strategy in positively influencing the future of the company. It provides the basis to chart a clear trajectory for achieving corporate advantage. The programme has been designed to equip senior management to fine-tune their knowledge and skills in the area of corporate communications, and to allow them to formulate strategy for their organizations.

For further details, please contact: -
Chief Programmes Officer, Indian Institute of Management, Bangalore
Bannerghatta Road, Bangalore - 560 076.
Phone: 080-6993203
Programme Help Desk: 080-6993264
Fax: 080-6584004
E-mail: edp@iimb.ernet.in
Visit Website: www.iimb.ernet.in