Executive Education Programmes
at IIM Bangalore
in January 2004



MANAGEMENT PROGRAMME FOR ENTREPRENEURIAL FIRMS (MPEF)
MODULE -II
Programme Directors: Profs. Mathew J. Manimala, Kumar K, Anjana Vivek
January 12-24, 2004

For:

• MPEF is designed for entrepreneurs or senior executives from entrepreneurial firms, who have not had any formal Business school education. It is particularly suitable for firms that have the potential for growth and/or entrepreneurs who wish to professionalize their organizations in preparations for expansion and growth.

Contents:

Enterprise Environment

• Entrepreneurship in India

• The entrepreneurial challenge

• Economic environment

• Socio-cultural environment

• Regulatory environment

• Ecological environment

• Global entrepreneurial environment
  
  Entrepreneurial Policies and Strategies

• Opportunity identification

• New venture management

• Resource acquisition tactics

• Meeting operational challenges

• Funding strategies

• Stake-holder management
  
  Enterprise Management: Managerial Competencies

• Organizational analysis and design

• Interpersonal and group competencies

• Team management

• Leadership and empowerment

• Motivating individuals and teams

• Conflict management

• Stress management

• Customer relationship management

• Organizational analysis and design
  
  Enterprise Management: Tools and Techniques

• Economic value added

• Balanced score-card

• Management control systems

• Management information systems

• Knowledge management

• Creative problem solving

• Decision-analysis

• Demand analysis and forecasting

• Enterprise resource and planning (ERP)

• Value chain analysis

• Portfolio planning
  
  Enterprise Management: Functional Perspectives

  1. Operations Management

     • Manufacturing management

     • Production planning and control

     • Manufacturing resource planning (MRP)

     • Inventory management

     • Supply chain management

     • Quality assurance

  2. Marketing Management

     • Marketing concepts

     • Market research and analysis

     • Buyer behaviour analysis

     • Segmentation and targeting

     • Branding and positioning

     • Sales and distribution

  3. Finance Management

     • Financial statement analysis

     • Financial reporting

     • Financial forecasting

     • Time value of money

     • Working capital management

     • Costing of products and services

     • Cost of capital

     • Company and business valuation

  4. Human Resource Management

     • Talent acquisition

     • Training and development

     • Performance appraisal and management

     • Managing employee expectations

     • Employee compensation and rewards

     • Career planning and development

  5. Strategic Management

     • Vision, mission and values

     • Environmental scanning

     • Industry and competitive analysis

     • Building sustainable competitive strategies

     • Managing technology, R&D and new product development

     • Risk management strategies

  
  Enterprise Management: Growth and Transformation Issues

• Building growth strategies

• Organizing for growth

• Alliances and joint ventures

• Mergers and acquisitions

• Organizational change and turnaround

• Business process re-engineering

• Managing international operations
  
  Corporate Entrepreneurship

• Innovation and intrapreneurship

• Corporate venturing culture and processes

• Developing corporate venturing strategies

• Managerial challenges in corporate ventures

For further details, please contact: -
Chief Programmes Officer, Indian Institute of Management, Bangalore
Bannerghatta Road, Bangalore - 560 076.
Phone: 080-6993203
Programme Help Desk: 080-6993264
Fax: 080-6584004
E-mail: edp@iimb.ernet.in
Visit Website: www.iimb.ernet.in