Executive Education Programmes
at IIM Bangalore
in October & November 2003



FINANCE FOR NON-FINANCE EXECUTIVES
Programme Directors: Profs. Padmini Srinivasan & S. Krishnamurthy
October 13 - 18, 2003

Specially designed to provide basic knowledge in the areas of managerial accounting and corporate finance and the use of financial data in decision-making, analysis and valuation. The ultimate aim of this programme is to equip today’s managers with right skills and knowledge in finance to deal with the changing business paradigms.

For:

• Middle lever mangers, heads of divisions/functions and owner mangers who are new to the concepts of finance or those who wish to update their knowledge on basic finance and accounts.

Contents:

• Understanding and Interpreting Financial Statements

• Working Capital Management

• Project Appraisal and Financing

• Overview of the Indian Financial markets

• International Finance

• Mergers, Acquisitions and Business Restructuring

MANAGEMENT PROGRAMME FOR ENTREPRENEURIAL FIRMS (MPEF)
Programme Directors: Profs. Mathew J. Manimala, K. Kumar & Anjana Vivek
November 03 - December 13, 2003
January 12 - 24, 2004

For:

• MPEF is designed for entrepreneurs or senior executives from entrepreneurial firms, who have not had any formal Business school education. It is particularly suitable for firms that have the potential for growth and/or entrepreneurs who wish to professionalize their organizations in preparations for expansion and growth.

Contents: The course is woven around the critical themes an issues of managing and growing a business, namely:

• Enterprise Environment

• Entrepreneurial Policies and Strategies

• Enterprise Management: Managerial Competencies

• Enterprise Management: Tools and Techniques

• Enterprise Management: Functional Perspectives

• Enterprise Management: Growth and Transformation Issues

• Corporate Entrepreneurship

• Other Contemporary Issues

VALUE BASED MARKETING STRATEGIES
Programme Directors: Profs. D. V. R. Seshadri & S. Ramesh Kumar
November 05 - 07, 2003

For:

• This program is meant for managers working in sales / marketing of industrial products / services with 5 to10 years of experience. The organization must consider persons being nominated as having high potential for growth.

Contents:

• Industrial Marketing in perspective

• Buyer Behaviour

• Market Segmentation

• Product Decisions

• Pricing

• Distribution

• Relationship Marketing

• Market Orientation

• Global Marketing

DEMYSTIFYING FINANCIAL DERIVATIVES
Programme Directors: Profs. Prakash G. Apte & Sankarshan Basu
November 10 - 12, 2003

For:

• Traders and Desk Heads of Banks and Corporates dealing in derivatives

Contents:

• An introduction to the field of derivatives - with particular reference to financial derivatives

• Economics aspects of Derivatives with particular reference to the Indian scenario

• Introduction to various techniques in quantitative techniques that are used for pricing and hedging of derivatives

• Plain Vanilla Currency Derivatives

• Exotic Currency Derivatives

• Risk Management for Currency Derivatives

• Plain Vanilla Interest Rate Derivatives

• Exotic Interest Rate Derivatives

• Risk Management for Interest Rate Derivatives

CREATING AND MANAGING BRAND EQUITY
Programme Director: Prof. Y. L. R. Moorthi
November 12 - 14, 2003

For:

• Senior executives from the discipline of marketing, sales, advertising, product and brand management. It enhances comprehension of brand management among participants who have to deal with brands directly or indirectly

Contents:

• How to understand brand success and achieve it?

• How to develop and nurture brand equity?

• How to create a deeply embedded brand identity?

• How to handle different domains in branding like consumer, b2b, techno, service and corporate branding?

MANAGING AT THE EDGE
Programme Directors: Profs. J. Ramachandran & Ramnath Narayanswamy
November 12 - 16, 2003

This programme has been designed to enable senior management to go beyond providing executive leadership to their organizations and provide "thought leadership". The programme would cover leading edge ideas in the domains of strategy and creativity. Participants would typically be key decision makers having responsibility for performance of the company. Given the intense nature of the program, participation is restricted to thirty senior executives. Firms are encouraged to sponsor a minimum of three participants to derive maximum benefit from the program.

Contents:

• Strategic Thinking: Challenging existing assumptions; assessing adaptability to changing market realities; developing competencies.

• Embedding Creativity: articulating the creative challenge; enabling individual location; developing capacity to simultaneously engage multiple roles in multiple domains.

• Managing Transformation: creating and sustaining competitive innovation; leading change within and without; achieving growth; unleashing creative potential.

ADVANCED NEGOTIATIONS
Programme Director: Prof. S. Raghunath
November 17 - 19, 2003

For:

• All executives from the senior level and those in line management involved with decisions relating to projects, contracts, alliances, mergers and acquisitions.

Contents:

• To provide an appreciation of what makes a good negotiator in the context of contracts & projects , business alliances and acquisitions.

• To familiarize the participants with the principles and practices in strategizing negotiations.

• To gain insights into live cases in the context of negotiating projects, major contracts alliances and acquisitions.

ADVANCES IN FINANCIAL REPORTING AND DISCLOSURE
Programme Director: Prof. Ramnath Narayanswamy
November 19 - 21, 2003

For:

• CEOs and other senior finance and accounting managers of companies or profit centres. Managers who have significant experience in the finance and accounting function and have responsibility for formulating or implementing financial reporting and disclosure policies will benefit from the Programme. Financial analysts and fund managers will find the Programme useful for understanding, analysing and interpreting complex accounting principles and policies.

Contents:

• The increasing importance of financial reporting.

• Contemporary issues including:

• Segments

• Intercompany investments

• Discontinuing operations

• Foreign Currency Transactions

• Leases

• Intangible Assets

• Impairment of Assets

• Deferred tax accounting

• Comparision with US GAAP and International Accounting Standards

• Financial and non-financial measures in annual reports

• Current development in disclosures

BUSINESS FORECASTING
Programme Director: Prof. Shubhabrata Das
November 24 - 26, 2003

For:

• Business forecasting groups in consultancy firms or large corporate houses; Individual forecasters.

Contents:

• Introduction and basic tools

• Time series based forecasting

• Causal forecasting using regression

• Special techniques

For further details, please contact: -
Chief Programmes Officer, Indian Institute of Management, Bangalore
Bannerghatta Road, Bangalore - 560 076.
Phone: 080-6993203
Programme Help Desk: 080-6993264
Fax: 080-6584004
E-mail: edp@iimb.ernet.in
Visit Website: www.iimb.ernet.in