Seminar & MDP Details



IIM Bangalore

STRATEGIC ANALYSIS FOR COMPETITIVE ADVANTAGE
Programme Directors: Prof. Ganesh N. Prabhu, Prof. P. D. Jose
July 12-17, 2004

Introduction: Managers today are operating in an increasingly uncertain and volatile business environment. The rapid changes in economic regimes, emergence of new technologies and changing conditions of work imply that traditional sources of your firm’s competitive advantage are being rapidly eroded. This changed scenario calls for managers to critically analyze and effectively leverage the forces that influence their firms’ competitive advantage in the market place.

The executive education programme "Strategic Analysis for Competitive Advantage" aims to develop in the participants an in-depth understanding of different analytical techniques for analyzing the trends that shape their industries and creating strategies for continued success in their chosen businesses. Using the case methodology in a group-based setting this programme will help managers to enhance their skills for becoming effective strategists and organization builders and to formulate successful strategies for winning in the market place.

For: For Middle Management Level, particularly those in charge of business units.

Coverage Of Topics: The key areas to be covered include the analytical, behavioral and creative aspects of strategy formulation and implementation at the business unit level. The case method will be used extensively to cover the broad areas below: -

  • Managing the Firm Strategically
  • Creating Organisational Vision
  • Resource and Competence Analysis
  • Industry and Competitive Analysis
  • Analyzing Industry Structural Change
  • Financial Analysis for Competitive Advantage
  • Analyzing Competitive Position & Dynamics
  • Analyzing Strategy at Business/Functional Levels
  • Generating and Sustaining Competitive Advantage at the Business levels

Fees:
Residential: Rs.40,000/-
Foreigners : US$ 1400 (Residential)

For details, contact: -
Chief Programmes Officer,
Indian Institute of Management Bangalore,
Bannerghatta Road, Bangalore - 560 076.
Phone: 080 - 26582450 Extn. 3203 / 26993203
Fax: 080 - 26584004 / 26584050
E-mail: edp@iimb.ernet.in
Website: http://www.iimb.ernet.in/
Refer: CoolAvenues' MDP Alert