IIM Calcutta

ALTERNATIVE PROFIT MODELS
Programme Director: Professor Ranjan Das
May 21-22, 2004
Kolkata (In association with CII, Eastern Region: Hotel Venue-TBA)

Program Objectives:

• To expose the participants to changing business environment and make them aware of resulting risks and opportunities.

• To provide a framework for redesigning business model and examine how such designs can influence underlying profit earning opportunities.

• To explore variety of alternative profit models available and understand assumptions and strategy behind each.

• To spell out the actions needed to execute each business model.

For:

• Heads of Division and Profit Centre Heads

• Functional Chiefs

• Senior Managers working in the areas of Marketing, Finance, Operations, HR, etc.

Contents:

• Changing business environment and trade offs between market share and profitability

• Concept of customer centric business design

• How profit happens: Alternative profit models

• Profit model of GE

• Case discussions

• Steps for developing profitable business model

Mail your queries to
email: rdas@iimcal.ac.in

Mail your nominations and cheques/drafts to:
The Administrative Officer,
Management Development Centre, Tata Hall,
Indian Institute of Management Calcutta,
Joka, Diamond Harbour Road,
Kolakata-700 104.
Ph: 033-2467-8300/9189
Fax: 033-2467-7851/8307
E-Mail: aomdp@iimcal.ac.in
Website: www.iimcal.ac.in
Refer: CoolAvenues' MDP Alert