MDPs at IIM Lucknow


CUSTOMER RELATIONSHIP MANAGEMENT:
DOVETAILING PEOPLE AND TECHNOLOGY FOR EFFECTIVENESS
Programme Director: Prof. Jitendra K. Das
Duration: April 21-25, 2003
Venue: IIML Campus

Objectives: Customer relationship Management (CRM) has clearly emerged as a high priority business and technology initiative in most organizations. To strengthen the executives understanding and developing key insights, this five day programme aims to cover:

• Being customer-centric,
• Translating customer service into customer loyalty,
• Leveraging technology for customer satisfaction,
• Key success factors for technology deployment.

LEVERAGING ENVIRONMENTAL PERFORMANCE FOR BUSINESS ADVANTAGE
Programme Directors: Prof. D. S. Sengar
Duration: May 8-10, 2003
Venue: IIML Campus

Objectives: The course is a particular guide of using legal tools and environmental management systems for business advantage. It will:

• Promote an understanding of environmental regulations impacting upon business,
• Supplement knowledge & skills of using law and management systems as competitive and strategic tools,
• Arm participants in evaluating & promoting in-house capabilities for regulatory compliance,
• Develop ability to handle more effectively the potential legal risks.

STRATEGIC ALIGNMENT THROUGH BALANCED SCORE CARD
Programme Director: Prof. M. Akbar
Duration: May 23-24, 2003
Venue: New Delhi

Objectives: