MDPs at IIM Lucknow
in October 2003



LEVERAGING CUSTOMER INFORMATION: STRATEGIC IMPERATIVES
Programme Director: Prof. Jitendra K. Das
Duration: October 8-10, 2003
Venue: New Delhi

Objectives: The programme aims to broaden the understanding of participants about tools and techniques to better comprehend their marketing programmes and customers. Various research techniques including Logit/ Probit models will be discussed as tools to uncover strategic gaps. This programme aims to understand:

• Ways to improve knowledge about customers;
• Life Time Customer Value and its implications;
• Customer Satisfaction Index and how to improve customer loyalty;
• How data can be used for marketing decisions, etc.

DESIGNING KNOWLEDGE MANAGEMENT ARCHITECTURE
Programme Directors: Profs. Archana Shukla & R. Srinivasan
Duration: October 13-15, 2003
Venue: IIML Campus

Objectives: The programme focuses on how companies can develop and sustain competitive advantage through managing their knowledge. This programme operationalizes KM into concrete, specific steps. Anyone interested in KM will understand "Why KM?" "What KM?" and "How KM?" through this programme. Specifically, the programme includes formulation of a knowledge management strategy with a focus on knowledge management architecture (domain mapping systems and technology, and people-related issues); Designing knowledge management programmes; and Implementing knowledge management in organizations.

HR FOR HARDCORE HR PEOPLE
Programme Directors: Profs. Debashis Chatterjee & Anjani Koomar
Duration: October 13-20, 2003
Venue: IIML Campus

Objectives: The whole idea is to make the HR professionals come into the forefront of industry & get keenly involved in the firm's strategic process, a role which has generally been missing thus far in the country. Aim is to familiarize them with the latest trends in HRM all over the world & thus develop the lessons for us here. Then proceed to develop a step-by-step module for initiating organizational excellence.

BUSINESS VALUATION TECHNIQUE FOR EFFECTIVE DECISION MAKING
Programme Director: Prof. Ravi Sunder
Duration: October 14-17, 2003
Venue: IIML Campus

Objectives: Demystify the field of valuation and to clarify the link between strategy and finance; Discuss the range of valuation models and bring them to life with examples and case studies; Provide valuation insights in more complex situations like high growth internet companies, multi business companies, cyclical companies, infrastructure companies and banks; Explore the application of option pricing theory to assets, liabilities, and investment decisions.

EFFECTIVE COMMUNICATION FOR MANAGERIAL SUCCESS
Programme Director: Prof. Neerja Pande
Duration: October 20-22, 2003
Venue: IIML Campus

Objectives: Upon completion of this course, participants should be able to: Demonstrate improved communication skills; Design and communicate formal and informal messages; Integrate technology for effective documentary preparation; Design and prepare appropriate graphic aids for written messages and oral presentations; Make an effective business presentation with appropriate media support; Create an action plan for continually improving interpersonal skills.

For detailed brochure, please contact: -
Sr. Admn. Officer (Academic Services)
Indian Institute of Management, Lucknow
Prabandh Nagar, Off Sitapur Road, Lucknow - 226 013.
Phone: (0522) 2361889-98
Fax: (0522) 2360911, 2361843, 2361840
E-mail: rose@iiml.ac.in
Website: www.iiml.ac.in