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MDPs at ISB, Hyderabad
NEGOTIATION AND DECISION MAKING Whether you are negotiating strategic alliances with potential business partners, arranging corporate takeovers, or influencing your superiors and subordinates, the complexities of today's business environment dictate that you have excellent negotiating skills. This programme will help you refine analytical techniques and influencing tools by combining your own experience with the latest research findings on the subject. It provides a set of practical, proven, and innovative techniques that are supported by research and practice alike.
PERPETUATING THE FAMILY ENTERPRISE Though well-governed family businesses have a competitive edge in today's turbulent market place, their needs, problems, and prospects are often not given the kind of attention they deserve. This unique programme seeks to bridge the gap. It examines the special challenges that a family leader faces in balancing the needs of the business against the requirements of the family.
MEASURING AND MANAGING MARKETING INVESTMENTS The ultimate test of marketing decisions is in their financial results. There is a need therefore, for marketing managers to demonstrate the ROI of their marketing investments. As organisations become more market driven and customer led, it is increasingly more important for finance managers to understand what drives marketing decisions in building the brand, as well as to understand the growing complexity of allocating marketing resources. This cross-functional programme is designed for both, marketing and finance professionals. For you as a marketing manager, the programme will share insights based on the latest research with successful market driven companies, on how to develop innovative marketing strategies while demonstrating how to be more financially accountable. For you as a finance manager, the programme will provide a better understanding of the nuances of the marketing decision-making process while providing valuable tools to evaluate the financial impact of these decisions.
LEADERSHIP SKILLS FOR TOP MANAGEMENT Leadership and change dominate most corporate agendas. This programme meets both challenges and will benefit corporations and top managers. It is based upon eighteen years of research and experimentation at London Business School (LBS) on the interpersonal skills of leaders. Six sets of leadership skills essential for managing change are included: Planning, structuring, motivating, rewarding, institutionalising, and managing the politics in change initiatives.
ACCELERATED MANAGEMENT PROGRAMME The Accelerated Management Programme (AMP) is designed to facilitate the transition of senior functional executives into highly effective general managers. It equips you with tools and insights to meet the challenges of increasing, global competition, declining product cycles, rapid technological change, and organisational transformation.
For more information,
visit www.isb.edu/execed Refer: CoolAvenues.com |
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