Seminar & MDP Details



ISB Hyderabad

BUSINESS OF ENTERTAINMENT AND MEDIA
Module A - Television (Cable, Sports, Broadcast, Digital Distribution)
Programme Director: Albert Lieberman
August 18-20, 2004
at ISB Campus, Hyderabad
Fee: Rs. 50,000 (or US$ equivalent)

Previous

For: The program will be beneficial for executives in the Broadcast, Cable, Premium Television, Programming development, Satellite, and Sports industries, as well as financiers, marketing executives, advertising & public relations executives, and other business managers involved with the television industry. It is also an important learning experience for those creative people in the entertainment industry, including directors, stars and their managers, talent agents, administrative staff, bankers, venture capital, consultants, auditors, and others who service this industry. Suppliers of equipment and producers of television systems should attend.

It is also important for executives in the film and music businesses, as well as managers, promotion executives, advertising sale executive for syndication, international space. It is also valuable for programming executives, international sub-rights executives, entrepreneurs and lawyers for new cable channels, satellite companies, and related businesses.

The direct relationship between the written word, the protection and development of intellectual property rights and its use by the entertainment and media companies, makes it important for press, newspaper, magazine and book publishers, as well as their staff to learn about export/import, licensing, and quality control.

Contents:

  • Introduction to Global Entertainment and Media Industries

  • Broadcasting-then and now

  • Cable Industry- Television Rights, Licensing and latest Trends

  • Innovation in Delivery and Product Expansion

  • Various revenue streams, sports and merchandise

  • Digital Distribution

For more information, contact:
Marketing Services,
Centre for Executive Education, Indian School of Businss,
ISB campus, Gachibowli, Hyderabad - 500 019.
Email: execed@isb.edu
Call: +91 40 2300 7041/42
Check: http://www.isb.edu/execed
Refer: CoolAvenues.com MDP Alert