XLRI, Jamshedpur
Management Development Programmes in New Delhi
Driving-up the Indian Car Business
January 09-11, 2003

Programme Coordinators: Mr. D. C. Singhal & Dr. Sanjay Patro

Expectant Participants: Senior and middle level executives, in the auto and ancillary industries in the areas of planning, marketing, manufacturing and finance would greatly benefit from the programme.

Key Topics

• Background trends and opportunities in the auto sector
• Mapping the market
• Product Differentiation and brand equity
• Cost competitiveness and Car pricing
• The Global scenario and strategic alliances and synergies
• Supply chain management
• Case Study 1 - Piercing a monopoly market
• Case Study 2 - Making the first home grown car
• Case Study 3 - Riding the recession creatively
• Case Study 4 - Introducing a new car in other emerging markets
• Case Study 5 - Surmounting the risks in developing a new car

Date: 9th - 11th January 2003

Venue: Taj Palace Hotel, Sardar Patel Marg, Diplomatic Enclave, New Delhi - 21

For registration and other details, please contact:
Mrs. Janaki Jagan,
MDP Officer, XLRI,
C H Area (East), Jamshedpur - 831 001
Phone: 0657-2225518 (Direct), 0657-2225506 Extn. 600
Fax: 0657-2227814
Mobile: 98351 15262
E-mail: mdp@xlri.ac.in
Website: http://www.xlri.ac.in