edabba.com raises $ 600k from C Cube

Vinutha Raju | September 04,2013 04:58 am IST

Edabba a ‘brick and click’ model etailer offering a variety of products ranging from electronics to lifestyle targeting tier II and III cities clientele has raised angel funding of $ 6oo K from Singapore based angel funder CCube.

This is the second round of Angel funding.

The company had raised $ 1 Million in April 2012, from a consortium of investors

Edabba started in 2011 by Manoj Kumar, former head of electronic retail at Future group along-with his colleague Saurabh B Chadha are aiming to capture the rural market.

Edabba has tied up with many retailers across segments and has installed kiosk called “Trustpoint”. The attendant will help the customers to look for products, place order and receive payment for the purchase. The product is shipped to the customer’s address or the customer can collect it from that particular shop. The company has said that it has installed 416 trustpoints across 150 cities across India.

The companies offers products including jewellery, sunglasses, silver and gold coins, personal care and beauty products, phones, cameras, computers, music and movies.

edabba's model hinges on collaborating with local shops in its target markets as well as a strong back-end technology platform and supply chain. The company will use the latest round of funding to expand its contact centres to over 1,000 in the next six months.

C Cube based in Singapore is an angel investor which invests up to Rs 10 crore in a company. It has made investments in other Indian startups such as Reasoning Global eApplications, Simbus Technologies, Applied Mobile Technologies and Myadcorner.com.


Vinutha Raju has over 18 years of experience in investments, financial research & analysis and worked as Vice President-Investments with a mid-sized private equity fund. She was on the board of directors in the invested companies. She is a member of board of studies for setting  of syllabi for finanace courses in MBA colleges. She has a...