Fashionandyou has raised $ 10 Million in Series D funding

CoolAvenues Newswire | June 12,2014 06:20 pm IST

Fashionandyou, a venture of smile Group is a flash sale site has raised $ 10 Million in series D funding from new and existing investors including Sequoia Capital, Norwest Venture partners, Intel capital and Nokia Growth partners..

It is rumoured that Chinese discount retail specialist VIPshop has invested in this round. The company will use the funds to strengthen its technology and for brand building. Fashionandyou has raised over $ 58 Million till date.

Fashionandyou is a membership site which announces flash sales. The sales usually lasts for 3 days and the company claims that it gives access to international hi-fashion lifestyle brands and designer labels at 80% discount at retail prices. The site predominately caters to women’s lifestyle products with apparels, footwear, accessories, fragrances, watches, cosmetics and other lifestyle products. The company claims to have over 3.6 million customers across 1200 cities since inception.



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