Integrated Marketing
By Prof. Shravan Rungta On May 13th, 2014
Customers today, many a times receive a fragmented and vague picture of the Brand. Why? The reason being, firms are unable to integrate all of their...
By On Apr 24th, 2014
Many businesses do not purposely destroy themselves, but they eventually die from inaction. They undergo a slow, malingering illness, doing things...
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