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Marketing Strategies

Relationship Marketing: Buzzing Towards Marketing Success

By Dr. Anuraag Mittal On Sep 17th, 2014

The Emergence of Relationship Marketing (RM)The marketing mix management paradigm has dominated marketing thought, research and practice since it...

Transaction marketing

relationship marketing definition

Relationship marketing

Marketing Strategies

marketing mix

'Ex'es in Selling

By Amiya Kumar Bartia On Sep 9th, 2014

What is the difference between a product and a commodity? The answer may be very simple, that a commodity has not got any brand on it and you need...

Megamarketing: Cracking closed and protected markets

By Vivek Darji On May 30th, 2014

The year 1978. Coca-Cola withdrew from the Indian market opposing the policies of the Indian government. Tried to reenter. But thud !! A huge barrier...

By Vinayak Arora On May 27th, 2014

In today's competitive environment, the only way to survive is via beating the competition and making sure that it is never able to stand up ever...

Is It All About Price?

By CoolAvenues Newswire On May 23rd, 2014

"Our biggest challenge is to keep growth rates where they are." - by M• S• Banga, Chairman of HLL India The present marketing scenario is marked...

Integrated Marketing Communications

By Prof. Shravan Rungta On May 13th, 2014

Customers today, many a times receive a fragmented and vague picture of the Brand. Why? The reason being, firms are unable to integrate all of their...

Marketing tips

Marketing Strategies

marketing plan

Integrated Marketing Communications

Integrated Marketing

Integrated Marketing is the Key

By On Apr 24th, 2014

Many businesses do not purposely destroy themselves, but they eventually die from inaction. They undergo a slow, malingering illness, doing things...