Great Lakes Institute of Management Organizes Dr. Philip Kotler's Seminars

Great Lakes Institute of Management Organizes Dr. Philip Kotler's Seminars in Chennai & Bangalore
On July 17th at Chennai & on July 18th at Bangalore

His name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. His latest article that is to be published in the July issue of Harvard Business Review is widely expected to redefine his Marketing Principles.

Dr. Philip Kotler is one of the world's foremost experts on the strategic practice of marketing, voted the first Leader in Marketing Thought by the American Marketing Association. The S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management of Northwestern University, he is the author of many influential books. Indeed, for more than three decades, Philip Kotler has been the authority on marketing for business grad students around the world. His seminal Marketing Management is considered the most widely used volume among all MBAs. Even organizations such as AT&T, IBM, Michelin, Shell, and Merck, have benefited from Dr. Kotler's distinctive marketing theories and practices.

And now Great Lakes Institute of Management, Chennai, is bringing him to India.

Dr. Kotler will be hosting a seminar titled Marketing Mantras in Chennai on 17th July and at Bangalore on the 18th. It's the perfect opportunity for senior management professionals to glean from the marketing guru's vast ocean of knowledge. Already CEOs and senior professionals of top notch organizations have signed up for the event.

The seminar will focus on marketing in the 21st Century. Dr. Kotler will be talking about new ideas, tools and practices that companies will need to successfully operate in this new, highly competitive and constantly evolving business environment. It offers the perfect learning platform for marketing managers who want to increase their understanding of the major issues of strategic, tactical and administrative marketing as well as opportunities and needs of the marketplace in the years ahead.

The People Behind this Seminar: Great Lakes Institute of Management, Chennai

Ranked as one of the fastest growing B-schools in India, Great Lakes Institute of Management seeks to mould, polish and develop students to become "Masters of Business Readiness". This is achieved by following a dynamic curriculum of customer-centric electives. Great Lakes Institute of Management recognizes that India tomorrow will be shaped by entrepreneurs who can creatively leverage knowledge, skill sets, business processes, technology and intellectual capital. The institute has identified the best features of American management education and adapted them to suit Asian values and market requirements. The objective is to ensure that the world of business, industry and commerce meet their requirement for managerial talent of the highest quality.

Registrations for the seminar are now on.
For more information on the seminar and the registration process, you can visit the website at -
www.bpdigitalworld.com/kotler

Concluded.

Click here to post your views/ comments/ experience on this...

MBA Alumni \| MBA Students \| MBA Aspirants \| MBA Forums