XIM Bhubaneswar & HUL Join Hands for Women Empowerment

XIM Bhubaneswar & HUL Join Hands for Women Empowerment

The Rural Managers Association of Xavier Institute of Management, Bhubaneswar (RMAX) and the biggest FMCG company in India, Hindustan Unilever Limited joined hands for empowering women in Orissa by promoting women entrepreneurs under its HUL-Shakti Project. The promotion campaign was aimed at identifying 20-50 year old women in the villages for promoting its customized products for rural areas.

XIMB & HUL Organize Promotional Campaign to Encourage Women Entrepreneurs in Orissa

"The campaign started with the identification of areas and villages by the rural management students of XIMB, followed by extensive research for finding out the right women for this project. HUL-Shakti Project provides an excellent opportunity for women of rural India to contribute to the family income after completing their household chores," said Sumit Gupta, Team Leader of the RMAX team for this project.

As part of this campaign, HUL introduced a gamut of products namely - Red Label, Lifebuoy, Sunlight, Wheel, Surf, Rin, Vim, Lux, Rexona, Ponds, Breeze, Sunsilk, Clinic Plus / All Clear, Pepsodent and Annapurna Salt. All these products enjoy a good brand recall and some of them have been customized to suit the rural people, therefore, the women entrepreneurs will have to do little for marketing these products, said Amitava Munshi of HUL.

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Contributed by -
Team Illuminatix,
Media & PR Cell,
Xavier Institute of Management, Bhubaneswar.

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