XIM Bhubaneswar & HUL Join Hands for Women Empowerment

XIM Bhubaneswar & HUL Join Hands for Women Empowerment

"Gone are the days, when women used to be dependant on the men for every necessity. Women are more confident to face the outside world and are eager to contribute to the family income. We have seen this from our experiences in different parts of the country," he elaborated.

Currently, there are over 25,000 'Shakti Enterprenuers (SE)' in 15 states of the country and about 3,500 of them are in Orissa. This project was initiated in Orissa around three years ago and the company is planning to add another one thousand SE in this calendar year.

After this promotional campaign launched by the company in association with rural management students, several women SHGs came forward to become Shakti Entrepreneurs. "This project is a very viable proposition given the fact that we can pursue it during our leisure time and these are everyday use products with high popularity and demands in the villages," said Nishamani Pradhan, an inquisitive women to become Shakti Enterpreneurs in Khurda district.

During the campaign, Kumudani Satpathy, SE from Madhya Kachha village in Cuttack district shared experiences of running the enterprise in her village. She informed the prospective SEs about the expected benefit from this venture. Four students of XIMB - Santanu Thakur, Baijanti Mallick, Amulya Mishra & Neetu Chhapolia - steered the campaign and facilitated women through pep-talk. The District Rural Sales Promotion Executive, Manoj Kumar Mohanty, deftly answered their queries and convinced them to take up the enterprise to become self sufficient and fulfill their dreams.

The company facilitates SEs through providing support services like door-step delivery of the product and training to market them successfully. No doubt, the HUL-Shakti initiative has empowered women and brought new zeal to take a step towards better education, clothings and prosperity of their family.

Concluded.

Contributed by -
Team Illuminatix,
Media & PR Cell,
Xavier Institute of Management, Bhubaneswar.

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