XIMB Students Launch Promotional Campaigns for Corporate

XIMB Students Launch Promotional Campaigns for Corporate

In an attempt to bridge the gap between theory and practice, the students of Rural Management at Xavier Institute of Management, Bhubaneswar (XIMB) organized promotional campaigns for ayurvedic soap Medimix and fertilizers of Paradeep Phosphates Limited (PPL) at Khurda and Cuttack districts of the Orissa.

The campaign has been launched by Rural Managers' Association of XIMB (RMAX) as part of the pre-fair promotions of the selected companies. This year, several companies chose to participate in this effort of the rural management students to gain first hand experience from the fields.

The RMAX has planned to launch similar promotional campaigns for Hindustan Unilever Limited, Britannia Industries Limited, Lotte India Corporations Limited, ICICI Lombard, etc., in the next few weeks.

"The case study and classroom pedagogy helps us in divergent and out-of-the-box thinking. During the classroom exercises, we feel that we have learnt enough to face the challenges outside the world, but after coming to real market situation, everything seems to be different. In many ways, I realize that field exposure is essential to corroborate the theories of management," said Sandeep Kumar Saxena, student co-coordinator of RMAX.

XIMB Students Conducting Promotional Campaign for Medimix

The campaign flagged off with sanitation campaign of Medimix using flip charts, posters and live demonstrations by students of XIMB in Kakarudrapur in Khurda district which is about 35 km away from Bhubaneswar city. All participants received free samples of Medimix, the ayurvedic soap sans chemical. About 80 women participated from 12 different SHGs from the periphery of 3-5 kms radius. Each SHGs had five representatives namely - secretary, president, treasurers, board members and general body members.

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Contributed by -
Team Illuminatix,
Media & PR Cell,
Xavier Institute of Management, Bhubaneswar.

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