XIMB Students Launch Promotional Campaigns for Corporate

XIMB Students Launch Promotional Campaigns for Corporate

All participants showed keen interest in the product and exhibited appreciable business acumen to gain from this product. Realizing potential of the product and convincing reply from the students, Satyabhama Panda of Maabana Durga SHGs termed Medimix as a profitable business venture considering the ayurvedic nature of the product costing lesser than the

popular products of those villages.

Another participant, Nirupama Behera lauded the efforts of XIMB students, and said, "The sanitation campaign is very important for rural people, because people don't care much about these aspects. Therefore, we need more such campaigns at regular intervals."

Another promotional campaign PPL, organized by the RMAX team on the same day at Nischintkoli in Cuttack district, also received overwhelming response from the enthusiastic farmers. The mobile van promotion of PPL attracted huge crowds as more than 150 farmers huddled around to obtain the latest farming practices and information about the various aspects related to it.

Promotional Campaign for PPL by XIMBians

Biswajit Nanda, Market Development Officer in Orissa of PPL apprised farmers about the latest know-how about the farming technology besides updating them about the soil testing and knowledge about how to boost agricultural production. He explained the farmers how to get maximum return from a given land using limited quantity of fertilizer.

"During today's session, I came to know where and how to do the soil testing as it will help me in saving money on consumption of fertilizer," said a farmer at the end of the promotional campaign of PPL.

Concluded.

Contributed by -
Team Illuminatix,
Media & PR Cell,
Xavier Institute of Management, Bhubaneswar.

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