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L'Oreal partners with MSN Microsoft to launch
World's leading cosmetics company partners with internet services giant, MSN Microsoft, for the launch of L'Oréal e-Strat Challenge Episode 6. October 4, 2005: L'Oréal, the world's leading cosmetics company, launches today its most popular, strategic online business competition for students worldwide - the L'Oréal e-Strat Challenge Episode 6. Already in its sixth year, L'Oréal e-Strat Challenge allows students to put themselves in the driver's seat as a general manager of a leading virtual cosmetics company. The simulation is carefully designed to illustrate diverse yet realistic business marketing situations that L'Oréal managers face every day. The partnership with MSN Microsoft will allow the participants of L'Oréal e-Strat Challenge Episode 6 to have an international platform for exchange and communication. The creation of a specially-dedicated e-Strat MSN Space will give students from around the world the opportunity to get the latest update on the L'Oréal e-Strat Challenge Episode 6 competition and will allow them to participate in L'Oréal e-Strat Challenge blogs (web log - a shared online journal; a public website where users post on a frequently updated informal journal their thoughts and comments). In addition, the partnership includes L'Oréal e-Strat Challenge editorial placements in MSN Hotmail and Messenger. Geoff Skingsley, L'Oréal Executive Vice-President - Human Resources, commented, "For a business game that is already a global benchmark for creating a real business experience online, the association with MSN Microsoft creates a platform for exchange and networking amongst the thousands of L'Oréal e-Strat Challenge business students from the four corners of the world. We are excited by the new horizons that this partnership is offering for the thousands of students who will participate in this year's challenge." Significantly, L'Oréal e-Strat Challenge Episode 6 will this year be a more democratic international game, the competition this year will be open directly to all the students registering from around the world. Contributed by - |
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