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L'Oreal partners with MSN Microsoft to launch Sujata Tyagi, General Manager - HR, L'Oréal India, adds, "L'Oréal E-Strat allows us to be in touch with the best and brightest talents from Indian universities. Since its launch in 2000, it is on of our biggest and highly anticipated HR initiatives year on year." To play the game, after the first round, teams of three students are asked every week to make strategic decisions such as corporate social responsibility, brand strategy and marketing. In turn, they are measured based on their Share Price Index (SPI) which includes brand market shares, the firm's revenues, the quality of research and development, as well as consumer satisfaction. Upon reaching the Finals, the teams are asked to present their business plans before a panel of L'Oréal executives in Paris. Since its launch in 2000, L'Oréal e-Strat Challenge has provided more than 93,000 students from more than 100 countries with the chance to gain real business experience and test their strategic thinking skills against peers worldwide. The business simulation is also available to professors to use directly in class as part of their business and management courses. This is the strongest sign yet that the academic world is recognising the pedagogical value of business games. To date, L'Oréal has successfully recruited a total number of 186 students from around the world directly from the L'Oréal e-Strat Challenge.
Registration dates for L'Oréal e-Strat Challenge Episode 6 begins today on www.e-strat.loreal.com and ends on 1st December 2005. Concluded. Click here to post your views/ comments/ experience on this... Contributed by - |
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