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GIM's 'Ribandar Talks' Feature Alan Durante of Mahindra & Mahindra As a part of "Ribandar Talks - A lecture series by eminent personalities", a student driven initiative, Goa Institute of Management organized a talk by Mr. Alan Durante, Executive Director and President, Auto Sector, Mahindra & Mahindra. The launch of "Mahindra Scorpio" 'Innovation' is the way to sustain competition, the mantra behind the making of Scorpio - 'Because nothing else will do'. Mr. Durante believes that the reason for the phenomenal success of brand Scorpio was the 'customer satisfaction' which was central to all decisions taken during the product development stage. A customer's survey was conducted which proved that customers were looking for a vehicle which would address their present problems like noise, individual suspension, power-steering, etc., in a SUV. Eliminating these problems from the new product made it a very comfortable vehicle to drive. The above lead to "Project Scorpio" - A 600 crores project involving 120 engineers and development over a period of 4.5 years. The project cost of 600 crores was almost one-fourth of the cost; any multinational would have taken to develop the product. This cost-effectiveness was achieved by a series of innovative decisions and relentless push on cost. This project saw a 100% supplier involvement right from concept development to implementation. The company allowed suppliers freedom to leverage on their design capabilities and development expertise. The suppliers thus used a lot of their past experience and designs that allowed to develop a product without a lot of non-conformity. Contributed by - |
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