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GIM's 'Ribandar Talks' Feature Alan Durante of Mahindra & Mahindra Cost was also minimized by using existent components that were already in development, they adopted the target-costing concept. The target costs were based on market driven pricing, they also had gateway reviews every 15 days to review the progress of the project. And the next budget was allocated only after this review was satisfactory. Though this led to an increase in the development period by one year, they were able to keep a check on the costs without compromising on product quality. By managing the costs, Mahindra and Mahindra was able to price its vehicle at around 5 lakhs, prior to this there was no SUV in the market which was as comfortable, as easy for city driving and having imagery comparable to international brands, and all these at prices which the masses could afford. These product features led to the Scorpio winning a number of coveted awards like 2003 Car of the Year award by BBC, Car of the year award by CNBC, etc. A few years back the manufacturing industry in India was considered to be dead, all Indian manufacturing needs were imported, but now due to the achievements of the Indian companies like Mahindra and Mahindra, India is back in the lime-light as a manufacturing hub, growing at a fast pace. Concluded. Click here to post your views/ comments/ experience on this... Contributed by - |
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