Shoes that calculate the distance you jogged and remind you of your daily routine.

What is all this about? This isn't about Isaac Asimov's latest bestseller nor is it the latest version of Matrix, where new fictitious technology is created and displayed. This is nanotechnology. Something innovative and out of the world that promises to change the way we eat, we learn and live. Its very aim is to translate science fiction into reality.

What is Nanoyechnology?

Nanotechnology is a fundamental, enabling technology, allowing us to innovate in almost every conceivable technological discipline. Nano means small (of the size of about 1/600,000 of a strand of hair) but of high potency, and emerging with applications that pierce through all the disciplines of knowledge, leading to industrial and technological growth.

Nanotechnology is the science of manipulating and characterizing matter at the atomic and molecular level. It is one of the most exciting fields of science, involving a multitude of science and engineering disciplines, with widespread applications in electronics, advanced materials, medicine, and information technology. The promise of nanotechnology 'to accelerate technological change' has prompted some to advise caution about pursuing rapid innovation without understanding of where it may lead us.

Technological innovation surely comes at a price. At present, nanotech products are prohibitively costly, which has prevented the majority of masses benefiting from it. LG charges a premium of 7 - 8% on nano-coated products and only installs it in more expensive refrigerators. Textile companies agree that nano-chemical comprises of over 33% of garment selling price.

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* Contributed by -
Dhawal Shah is described as a franchise enthusiast. He has always been intrigued by the power of franchising. Based in Mumbai, he constantly reads and writes on franchising and its enormous potential in India.