Recruiters' Survey

Placement 2002
CoolAvenues Survey on

+ Most preferred campuses by Recruiters
+ Most preferred Recruiters by students
+ Most visible recruiters in Placement 2002

Recruiter Survey
Ranking Campuses in terms of recruiter preference

Methodology
A questionnaire was sent to 50 recruiters. This was a factual questionnaire and asked for the following information from each recruiter:

* Campuses visited for final placement - 10 points per recruiter
* Campus visited for summers + PPTs for finals - 8 points
* Campus visited only for summers and not finals- 5 points
* Campus not visited this year but plan to visit campus next year - 5 points

Points were added for each recruiter for each campus and weights were assigned to each recruiter based on Student Preference Rating for the recruiter. (Refer Students Survey, This means for example that McKinsey will have higher say than AFF). Weighted multiplication total points provided final basis for raking campuses. This list is just an indication of where the recruiters will land up first and not a ranking of b-schools as a whole.

Some observations

* SPJAIN is a big gainer this time. School has always tried to differentiate itself from other Mumbai schools by itself academic environment, students profile and admission procedure. This seems to be paying off very well and school's reputation seems to be catching up fast with recruiters.
* IIMK upstages MDI to get into top 10.
* All 6 IIMs (even newcomers) feature within top 10. The other 4 apart from IIMs - XLRI, SPJain, FMS, Bajaj

Students Survey
Ranking recruiters in terms of student preference -

Methodology
A questionnaire was sent to passing out batch. Each student was asked to rank list his or her 10 most preferred companies for the consideration of a job. Each place was assigned a point and average calculated for all the companies. This average provided the basis for recruiter ranking.

This list just indicates that given a choice more students will prefer accepting a job offer with the company ranked higher.

Final line up

Rank	2002	2001
1	McKinsey	Goldman Sachs
2	Lehman Brothers	McKinsey
3	Deutsche Bank Global	BCG
4	Capital One	MSDW
5	HLL	Lehman Brothers
6	ICICI	AT Kearney
7	Citibank	Accenture
8	Procter & Gamble	i2 Technologies
9	HSBC	Cognizant
10	GE Capital	JP Morgan

Some observations

* Huge Gap created by absence of investment banks and consulting firms, traditional favourites. Commercial Banking and FMCG replaced them.
* Out of the 10 most preferred companies of the last year only 2 Mckinsey turned up for recruitment this year.
* The preferred companies line up changed drastically. 8 new entrants among top 10 preferred recruiters -

Most visible recruiters

Methodology
We defined visibility a combination of popularity and presence of the company on the b-school campuses. For this calculation 3 parameters were considered:
+ Student Preference Rating (indication of popularity)
+ Number of campuses (direct indication of presence)
+ Avg number of offers made at each campus (indication of presence)

The final visibility index was calculated as per following:
Visibility index = (0.3*no. of campuses visited + 0.3* avg no. of offers per campus + 0.4*student preference rating)

Final Line up

Rank	2002	2001
1	HLL	ICICI
2	ICICI	i2 Technologies
3	GE Capital	Lehman Brothers
4	Citibank	McKinsey
5	HSBC	BCG
6	TCS	HSBC
7	HCL Tech	Accenture
8	McKinsey	GE Capital
9	Bharti	HLL
10	Coca Cola India	CitiBank

Some observations
+ Dominated by Indian recruiters. McKinsey falls to no 8 due to low key presence on the campuses this year.
+ Gainer this time: HLL, GE Capital, Citibank
+ New Entrant: TCS (made a huge splash on campuses recruiting 40+).
Other new Bharti, Polaris + Notable absentees from the list: i2 Tech, BCG, Lehman Brothers, Accenture

Hot Debate

Click here to Debate on latest trends of Placements 2002 as the saga unfolds itself.

Placements 2001

Read complete story of Placement 2001 as it happened along with analysis and comparison across the B-Schools and segment-wise analysis.

Placements 2000

Read complete story of Placement 2000 as it happened along with analysis and comparison across the Indian and US B-Schools and segment-wise analysis.

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