|Placement 2002: The Complete Saga
CoolAvenues Survey on
+ Most preferred campuses by Recruiters
+ Most preferred Recruiters by students
+ Most visible recruiters in Placement 2002
Final Line up
Ranking Campuses in terms of recruiter preference
A questionnaire was sent to 50 recruiters. This was a factual questionnaire and asked for the following information from each recruiter:
* Campuses visited for final placement - 10 points per recruiter
* Campus visited for summers + PPTs for finals - 8 points
* Campus visited only for summers and not finals- 5 points
* Campus not visited this year but plan to visit campus next year - 5 points
Points were added for each recruiter for each campus and weights were assigned to each recruiter based on Student Preference Rating for the recruiter. (Refer Students Survey, This means for example that McKinsey will have higher say than AFF). Weighted multiplication total points provided final basis for raking campuses.
This list is just an indication of where the recruiters will land up first and not a ranking of b-schools as a whole.
|7||FMS||JBIMS ( bajaj)|
|9||IIM, Indore||IIM, Indore|
|10||IIM, Kozikode||MDI, Gurgaon|
* SPJAIN is a big gainer this time. School has always tried to differentiate itself from other Mumbai schools by itself academic environment, students profile and admission procedure. This seems to be paying off very well and school's reputation seems to be catching up fast with recruiters.
* IIMK upstages MDI to get into top 10.
* All 6 IIMs (even newcomers) feature within top 10. The other 4 apart from IIMs - XLRI, SPJain, FMS, Bajaj
Ranking recruiters in terms of student preference -
A questionnaire was sent to passing out batch. Each student was asked to rank list his or her 10 most preferred companies for the consideration of a job. Each place was assigned a point and average calculated for all the companies. This average provided the basis for recruiter ranking.
This list just indicates that given a choice more students will prefer accepting a job offer with the company ranked higher.
Final line up
|3||Deutsche Bank Global||BCG|
|8||Procter & Gamble||i2 Technologies|
|10||GE Capital||JP Morgan|
* Huge Gap created by absence of investment banks and consulting firms, traditional favourites. Commercial Banking and FMCG replaced them.
* Out of the 10 most preferred companies of the last year only 2 Mckinsey turned up for recruitment this year.
* The preferred companies line up changed drastically. 8 new entrants among top 10 preferred recruiters -
Most visible recruiters
We defined visibility a combination of popularity and presence of the company on the b-school campuses. For this calculation 3 parameters were considered:
+ Student Preference Rating (indication of popularity)
+ Number of campuses (direct indication of presence)
+ Avg number of offers made at each campus (indication of presence)
The final visibility index was calculated as per following:
Visibility index = (0.3*no. of campuses visited + 0.3* avg no. of offers per campus + 0.4*student preference rating)
Final Line up
|3||GE Capital||Lehman Brothers|
|10||Coca Cola India||CitiBank|
+ Dominated by Indian recruiters. McKinsey falls to no 8 due to low key presence on the campuses this year.
+ Gainer this time: HLL, GE Capital, Citibank
+ New Entrant: TCS (made a huge splash on campuses recruiting 40+).
Other new Bharti, Polaris
+ Notable absentees from the list: i2 Tech, BCG, Lehman Brothers, Accenture
Click here to Debate on latest trends of Placements 2002 as the saga unfolds itself.
Read complete story of Placement 2001 as it happened along with analysis and comparison across the B-Schools and segment-wise analysis.
Read complete story of Placement 2000 as it happened along with analysis and comparison across the Indian and US B-Schools and segment-wise analysis.
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