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ISB Holds 'Ikshaa - The Marketing Summit' Hyderabad, January 7, 2006: The Indian School of Business today hosted 'Ikshaa- The Marketing Summit'. The theme of this Summit was 'Marketing in 2020: Are Marketers Ready?' The students at the summit drew valuable insights from a stellar list of speakers which included: - Dr. Dipak Jain - Dean, Kellogg School of Management Mr. Girish Bapat - VP Marketing, LG (India) Mr. Harish Bijoor - CEO, Harish Bijoor Consults Inc Mr. Hemchandra Javeri - President, Madura Garments Mr. Partha Rakshit - MD, AC Nielsen (South Asia) Mr. Vinod Giri - Director Marketing, SABMiller (India) The theme of the summit, "Marketing in the Year 2020 - Are Companies Ready?" brought out mixed feelings from the panel members. However, there seems to be a unanimous consensus that the Indian consumer will become increasingly powerful and sought-after by all marketers, both domestic and global. Any marketing plan for the future, for any company in the world, must have a serious commitment and road-map for this increasingly powerful, intelligent and global Indian. Partha Rakshit of "Live Life King Size" fame expressed concern over the low FDI/GDP ratio in India but was very bullish on the great Indian middle-class. To tap the full potential of this segment, Mr. Rakshit argued, markets will have to build value for money. The charismatic moderator for the panel discussion, Harish Bijoor, who also teaches at the ISB, envisioned a future where selling products will be akin to providing a service. Mr. Hemchandra Javeri, President, Madura Garments shared with the audience some key statistics. Interestingly, the Indian consumer's fashion cycle is as high as five times a year. A marketing strategy of the future will have to recognize this increasing willingness to pay and provide the product demanded. Contributed by - |
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