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ISB Holds 'Ikshaa - The Marketing Summit' Mr. Girish Bapat, VP-Marketing, LG (India) stressed the need to cater to the youth as they are the influencers in the decision process for consumer durables. Marketers are finding it infinitely challenging to predict the pulse of the youth. A winning strategy will have to get close to the consumer and truly understand what drives their whims and fancies. Mr. Vinod Giri, Director Marketing, SABMiller (India) stressed the need to cater to "consumer desires" instead of just "consumer needs". The days of universal branding are over and extreme segment focus is the key. While economy brands drive top-line volumes, it is the "worth-more" brands that will drive bottom-line growth. Delivering the keynote address, Dr. Dipak Jain, Dean, Kellogg School of Management and also a founder of the ISB, stressed the need to be proactive in today's "nanosecond culture". Bringing out the stark differences between USA's ailing airline industry and India's booming airline industry, Dr Jain cautioned about mindless replication. Dr, Jain concurred with the other panelists and remarked that the next few decades truly belong to India. Concluded. Click here to post your views/ comments/ experience on this... Contributed by - |
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