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Mandi 2006 @ NITIE - Where Learning becomes Self Discovered India is a complex market with the social classes varying from "down-trodden" to "filthy rich", with the varying aspirations of Indians, from lazy snails to go-getter shatabdis. The Indian consumer is very unpredictable because of these variations. To study this intriguing being, the students of Post Graduate Diploma in Industrial Engineering (PGDIE), NITIE, set out to different parts of an even more intriguing city called Mumbai as a part of the unique Annual Field Sales Exercise called Mandi 2006 on Sunday, 22nd January. It is an endeavour to explore the marketing world beyond Philip Kotler, the real world; the streets of Mumbai. As part of it, the students sell products of an NGO called Navnirmiti and they are all learning aids aimed at instilling creativity in children. The sales collection becomes a part of the Navnirmiti Fund that supports the noble cause of promoting education among the poor children in Mumbai. The event was flagged off by Mr. Masood Aslam, CEO, Chiron Panacea, who also enlightened the students with his wisdom and shared selling tips, which he used as a sales person himself. Selling is an art to be used not only while selling a product to a customer, but also is a part of all human transactions. So Mandi aims at equipping the students with the entire arsenal required to take on the world, whichever career he ends up pursuing. In the words of the pioneer and the Professor-In-Charge of Mandi 2006, Dr. T. Prasad, "Learning becomes Self Discovered. A Sales campaign with personal interaction with your customers is an experience of first hand information, the best way to know market". His words truly encapsulate the essence of Mandi as we all found out during our tryst with the market.
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