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Mandi 2006 @ NITIE - Where Learning becomes Self Discovered Groups of six were provided with inventories of Rs. 10,000/- each, of which the minimum acceptable sale was set at least 30% of it. But as it turned out, many groups were completely sold out. The total sales figure stood at Rs. 40,000/- and the highest sales figure achieved was Rs. 9,017/-. Anurag Jain and M. Samba Siva Patnaik share their experience, "We were able to get a stall in Phoenix Mall. After that, we just invited a critical mass. Like a chain reaction, swarms of prospective customers started hovering around the stall. With total sales of Rs. 7,000+, we can assert that our sales effort was a success. The collateral learning was invaluable though." Prasad Deo says, "We ventured into the chawls of Dadar and then to Shivaji Park. We were sold out in five hours of overwhelming response from middle class families buying learning and not any product for their beloved children. We were able to sell products worth Rs. 9,500/-." Swapnil says, "We covered Churchgate, Fashion Street and CST. The customers were mainly from the middle class. Puzzles like Tangram and the Pyramid sold like hot cakes." Kunal Dasgupta says, "The memorable part of Mandi was selling the products to the Indian Cricket Team, when we caught them off-guard practicing. Kiran More was our first customer and the second customer was Farhaan Dastoor, NDTV's sports reporter. We were filmed selling the products to the Indian team by him."
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