Marketing & Operations Continuum 2007 Held at SJMSOM-IIT Bombay

Marketing & Operations Continuum 2007 Held at SJMSOM-IIT Bombay

Continuums, the rolling seminar series at the Shailesh J. Mehta School of Management, IIT Bombay, aim to cover the latest trends in management by inviting eminent speakers from across the corporate world. From their inception in 2003, the Continuums

have constantly focused on key management issues with the aim to draw insights from the knowledge and vast experience of the speakers.

The seminars are well attended by delegates from different organizations, SJMSOM's distinguished alumni, and students from various business schools. Completing the circle for the year were the Marketing and Operations Continuums, held on 29th and 30th September 2007 respectively.

The Marketing Continuum 2007 this time around, was centered on the theme - "The India Growth Story: What's in it for Marketing?" The Inaugural Address by Prof. Shishir Jha truly set tone for the events lined up during the day. This was followed by the Keynote Address by Mr. V. Chandramouli, HR Director, Cadbury's India Ltd., where he spoke extensively on the 'dancing Indian elephant' and the need for Indian marketing to evolve in view of the current scenario.

Next in line was the Panel Discussion on "The Evolution of Modern Retail: Challenges & Opportunities". Mr. Raman Pandya, Former President - Retail, Essar Ltd. was the moderator for this event, which encompassed enriching talks by Mr. Abhijit Sanyal, CE Staples Business - Foods, Reliance Retail; Mr. Venkat Subramanyan, Director S&D, Shell India Marketing, Mr. Hasit Joshipura, Managing Director, GlaxoSmithKline, and Ms. Anita Sharan, ex-Editor, Brand Equity, Economic Times.

The Post-Lunch Session by Mr. K. B. S. Anand, Head, VP Sales & Marketing, Asian Paints introduced the unique concept of 'Umbrella Branding' and its relevance in today's times. Finally, there was a Workshop on "Pricing Strategies" by Mr. Satish Belani, Director (Operations), AC-Nielsen India.

The day's proceedings were best summarized by chief event coordinator, Soumya Donkada, "The in-depth insight, shared by speakers from a variety of backgrounds was an experience transcending classroom learning and helped most of us relate academic concepts to industry realities."

Next

Contributed by -
Nachiket Padwal,
Batch 2007,
Shailesh J. Mehta School of Management, IIT Bombay .

MBA Alumni \| MBA Students \| MBA Aspirants \| MBA Forums