Marketing & Operations Continuum 2007 Held at SJMSOM-IIT Bombay

Marketing & Operations Continuum 2007 Held at SJMSOM-IIT Bombay

Taking up the baton forward was the Operations Continuum 2007 set against the backdrop of "Achieving Global Excellence in Supply Chain". Prof. S. V. D. N. Rao of the School of Management set things rolling with his Inaugural Speech

highlighting the role of the supply chain in overall company performance. This was followed by the Keynote Address of Mr. V. Srikrisnan, Executive Director, Air India, where he touched upon a variety of issues within the aviation sector and how the supply chain is gearing up for the same.

Mr. K. R. Siddhartha, GM, Customer Service Excellence, Hindustan Unilever Ltd., then stressed upon industry best practices within the FMCG and Retail sectors, and their emergence in the Indian context. The next session by Mr. J. P. Banerjee, Business & Strategic Development, John Deere, encompassed the supply chain intricacies faced by the industry leader in agricultural and construction equipment, and the way in which they integrate their global value chain.

The last event of the day was a Live Case Study taken up by Mr. Satish Moorjani, VP Tractor Division, M&M, highlighting the transition of the supply chain to deal with the ever-changing global scenario.

As summed up by chief event coordinator, Ananth, "The phenomenal efforts taken by industries to achieve excellence in the supply chain is testimony to the latter's overall importance in the scheme of things. Getting to know how this is done directly from the men who do it was something I'll cherish for a long time to come."

Concluded.

Contributed by -
Nachiket Padwal,
Batch 2007,
Shailesh J. Mehta School of Management, IIT Bombay .

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