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BIM Trichy Students Win IMAGINE CUP - A Microsoft-sponsored Global Competition
The business opportunity that ProGreen intends to leverage upon is a rural BPO cooperative, providing outsourced 'data entry and conversion' services. The Marketing Plan ProGreen does not intend to be a full-fledged BPO company, but only an 'enabler' in assisting the large BPO firms to tap affordable talent in rural areas. In this process, the larger firms will benefit from reduced wages, steady & reliable source of manpower, no 'attrition issues' and an opportunity to adopt 'socially responsive' practices. Implementation Plan ProGreen will group the members to initiate the cooperative and provide a common worksite, with connectivity, from where the BPO cooperative can function. ProGreen will also focus on training members with requisite skill sets. Further, ProGreen will interface with large BPO players to sub-contract work from them. Potential Social Impact ProGreen acts as a social change agent primarily through the economic empowerment of cooperative members. By becoming a part of the BPO cooperative, each member on an average will be able to earn $ 1,100 per year. Economic empowerment also leads to other social benefits like Improvement in Health & Nutrition, Sanitation & Hygiene, Bridging the Gap between rich and poor and Preventing Migration to Urban Areas, etc. ProGreen, thus, also bridges the digital divide through the cooperative members, who become 'Information Leaders' in their respective communities. Contributed by - |
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