Corporate Biggies Adorn Annual Marketing Summit "Srijan '08" at IMI-Delhi

Corporate Biggies Adorn Annual Marketing Summit "Srijan '08" at IMI-Delhi
Post-event Press-release

The second speaker was Mr. Sukhpreet Singh, who was returning to IMI, his alma mater, to speak on the issue. He added depth; or rather, a whole new dimension to the topic at hand by giving insights from the manufacturer's point of view. He revealed how modern

retail is orchestrating change even in the initial product design.

The third dignitary to speak was Mr. Gaurav Saxena who started by pondering over the birth of retailing, i.e., the barter system. He spoke about how retail has evolved from there to its present condition, and what lies ahead in its path. He added more value to the discussion by examining three case studies and demonstrating how 'Indian-ness' is needed in every action that the retailers and marketers take here.

The session was concluded by an extensive panel discussion on the topic and the panel answering the questions put forward by the students of IMI, which were rich in both breadth and width.

The journey, Srijan' 08, ended with Mr. Laxmi Goel, Director, Zee News, presiding over the closing ceremony, and sharing his experience of over thirty five years, and providing insights into marketing which perhaps no book could ever possibly capture.

Mr. Laxmi Goel, Zee News, with the Director of IMI, Mr. Venkatratnam, at Srijan '08

Srijan '08 was undoubtedly a roaring success.

Concluded.

* Contributed by -
Varun S. Pilla (Campus Associate),
Media Cell,
IMI Delhi.

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