Corporate Biggies Adorn Annual Marketing Summit "Srijan '08" at IMI-Delhi

Corporate Biggies Adorn Annual Marketing Summit "Srijan '08" at IMI-Delhi
Post-event Press-release

Carrying the discussion further, Mr. Baljeet Singh talked about how the Indian economy has shifted from being an economy of shortages to an economy which provides consumers with a lot of choice. He explained the various non-price factors that Apollo Tyres

employed to ward off the competition it faced from the Chinese tyres flooding the market. He reiterated the fact the pricing decisions have become increasingly complex, and thus, according to him, innovation is the only way to grab a larger pie in the market.

Mr. Sanjeev Nimkar brought to the fore his experience of working in different industries and stated that the pricing policy of firms depends upon the structure of the industry that each firm falls under. And an interesting comparison which he brought out was that of the Cement industry and a Fish market, owing to the perishable nature of goods and the rampant price deviations prevalent in both the cases. He concluded by giving a word of caution for the budding managers, "Price decisions must be taken very carefully as each one of them has consequences on future plans of the company and playing it blind is very dangerous."

The second session of Day 2 saw personage like Mr. Sandip Tarkas, Head - DCM, Pantaloon Retail India Ltd., Mr. Gaurav Saxena, DGM, Bharti Walmart Pvt. Ltd., and Mr. Sukhpreet Singh, GM - Marketing, Whirpool, as part of the panel. The topic for brainstorming was "Retail in India: Revolution or Evolution". There were two student paper presentations before the speakers actually got into their act.

Mr. Sandip Tarkas, Pantaloon Retail India Ltd., Mr. Gaurav Saxena, Bharti Walmart Pvt. Ltd. & Mr. Sukhpreet Singh, Whirpool, Participating in Panel Discussion at IMI

The first speaker on the lectern was Mr. Sandip Tarkas who shared his views about evolution of retail in general and particularly in India. In a speech sprinkled with wit and humor, he spoke about the retail concepts which were applicable only to India, and how retail has evolved in India from the early Palika Bazaar to the glitzy malls we see now. He opined that, "Revolutions are evolutions that finally got noticed."

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* Contributed by -
Varun S. Pilla (Campus Associate),
Media Cell,
IMI Delhi.

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